The Sales Funnel For Effective Online Marketing
Since the beginning of time sales funnels have always been part of traditional marketing and business. It appears that the subject of funnels in online-based businesses is becoming more popular.
It is evident that many want to know more about this concept and the ways they can apply it in their online businesses marketing efforts. If you would like to know something more about sales funnels for efficient Internet marketing, I encourage you to read on.
What is the Sales Funnel?
A marketing funnel is not a funnel. The marketing concept employs the term "funnel" to refer to a sales process, from beginning to finish. The funnel is an easy comparison since it permits potential customers to be "Unqualified potential customers" at the top and narrower chances for conversions to sales at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People who are "unqualified prospects" will be found at the upper end of the funnel. These are people who have never met with you, but might be interested in your products or services. After several sales and promotions you'll have customers who have bought your product or service.
Another reason why the idea of a lead generation funnel works is that it makes it possible to track your prospects' actions at different stages of the sales process. Using the sales funnel through finding out the number of qualified prospects at each point of the process, it's possible to predict the amount of prospective customers who'll, after a while, turn into actual customers.
You can use a sales funnel to determine the areas and ways in which your sales procedure is working or failing, and if you are not getting enough customers. This data will help you determine what your primary goal should be and how to maintain sales at the proper level. It's used to measure and manage the sales process of customers.
The top of the Sales Funnel or Front The Sales Funnel Front End
The uppermost part of your sales funnel will be the most active area of your sales funnel and will require the most constant testing. There are virtually no limits to your creativity or resources when it comes to front-end strategies.
The main goal of the front- end is to draw in prospective clients and convert them into buyers further down the sales funnel.
A potential customer is "qualified" once they have signed up to the product or service you offer. This is when the prospect or "Unqualified Lead" becomes qualified. It's because they took an action that suggests that they may be interested in purchasing your products or services.
You must drive targeted traffic on your website, blog or squeeze page for your front-end to work. PPC adverts articles, banners, article marketing, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posting, forum posting and many other sources are some of the most effective techniques and sources.
There are a variety of methods to "qualify" an "unqualified potential customer. One of the most efficient methods is to use a squeeze page where you can offer something of value relevant to your product or service that folks can get for free or drastically reduced price in exchange for their name and email. You can select from reports and newsletters and videos and e-mail courses.
This shows that people are drawn to your sales channel at the front end. The back-end is the part we need to focus on.
The Back-End, or Bottom of The Funnel
The back-end (or bottom) of your sales channel is where the bulk of sales and profits take place. It is also where you'll find your more expensive products. They all belong to the same niche however in different formats such as video, audio or live interaction.
The primary distinction between the front-end service and the back end is the type or price of the customer.
While it's the case that only 1 percent of the people who access your front-end will be able to connect to your back-end system, this tiny percentage may not matter. This is due to a small few people will spend a larger amount of funds.
You see, that although front-end products and services may cost under $100, back-end products and services typically cost in the 100s or 1000's. This means that the bottom of the funnel, or the back-end, the primary source of revenue for your Internet company. It's also the most predictable and secure area of the process of selling.
As I said earlier, the sales funnel can be as straightforward or complex as your creativity or resources allow.
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