Minority enterprise house owners in hashish have rather a lot up in opposition to them. They want a marketing strategy, capital, advertising savvy, and extra. For the second yr in a row, Eaze helps underrepresented enterprise house owners with what they honestly must have endurance.
Eaze’s Momentum business accelerator is the brainchild of Eaze’s Director of Social Impression, Jennifer Lujan. After a profitable first yr of the incubator, Jen set her eyes on scaling this system.
The advisory committee that picks the ten winners consists of buzzworthy leaders in advertising, coverage, expertise, and sports activities. Apart from having hashish in widespread, the group even have ardour for social fairness and uplifting deprived communities in widespread. Newly-appointed committee member and former basketball participant Matt Barnes spoke with Leafly about his targets as an advisor to this system.
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What’s in it for Momentum candidates?
In a 12-week expertise, the ten candidates chosen for Momentum’s 2021 class will get entry to the assets and data that may assist them not solely deliver their concepts to fruition, however to maintain them financed and purposeful.
Whereas Momentum could have been Jen Lujan’s thought, Rashad Johnson, Eaze’s governmental affairs supervisor, has rightfully had his personal affect on this system. His previous endeavors embody spearheading California’s hashish social fairness regulation on behalf of Senator Steven Bradford.
Each week, candidates will take part in precious programs personalized to their explicit enterprise, together with programs on public and media relations, branding and advertising, pitching concepts, compliance and authorized, development and improvement, and fairness and fundraising.
Whether or not candidates have their very own flower model, supply service, or cultivation facility – the Momentum accelerator was constructed to assist distinctive companies flourish and discover their footing in an business that usually lacks transparency and long-term success.
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Equally as vital because the training is a $50,000 enterprise grant for every applicant. Half the cash is given at first of this system, and half is offered on the finish. Nevertheless it solely comes after the candidates have delivered a enterprise pitch in entrance of individuals that might change their lives without end. No sweat.
How one can apply for the Momentum enterprise accelerator
Aspiring candidates have till 11:59pm PST on December 15, 2020 to submit their utility for Momentum 2021. The advisory committee is trying to find companies or people who’ve already secured a hashish license or can show that they’ve utilized of their state.
Applicant eligibility can be primarily based on companies which might be past the idea stage. The grant is for overlaying the prices of enterprise, however, if you happen to apply, your corporation ought to already be up and working.
CBD companies should supply their hemp from an entity that belongs to the Federal Hemp Pilot Program, and ancillary companies should have a neighborhood enterprise license the place they function.
Eaze plans to host everything of the 2021 program on-line for candidates’ security.