Minority enterprise house owners in hashish have rather a lot up in opposition to them. They want a marketing strategy, capital, advertising savvy, and extra. For the second yr in a row, Eaze helps underrepresented enterprise house owners with what they honestly must have endurance.  

Eaze’s Momentum business accelerator is the brainchild of Eaze’s Director of Social Impression, Jennifer Lujan. After a profitable first yr of the incubator, Jen set her eyes on scaling this system.

“We began in California and Oregon, and this yr we’re specializing in together with candidates from all around the nation.  Our advisory committee has members from completely different states and completely different areas of the hashish business as a result of constructing sturdy and sustainable hashish companies takes a little bit little bit of all the pieces,” says Lujan.

The advisory committee that picks the ten winners consists of buzzworthy leaders in advertising, coverage, expertise, and sports activities. Apart from having hashish in widespread, the group even have ardour for social fairness and uplifting deprived communities in widespread. Newly-appointed committee member and former basketball participant Matt Barnes spoke with Leafly about his targets as an advisor to this system.

“I feel it’s arduous for those that aren’t from our communities to know what our communities actually need. You want individuals which might be in tune with the group. So, I plan on using precisely that,” Barnes says. “Though I’m one of many fortunate ones that made it out, I’ve household and associates who weren’t capable of. My purpose is to have the ability to use my platform and my voice to attach like-minded individuals and unfold the message. To essentially assist individuals on the skin making an attempt to get in know what to do after they get in.”


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What’s in it for Momentum candidates?

In a 12-week expertise, the ten candidates chosen for Momentum’s 2021 class will get entry to the assets and data that may assist them not solely deliver their concepts to fruition, however to maintain them financed and purposeful.

Whereas Momentum could have been Jen Lujan’s thought, Rashad Johnson, Eaze’s governmental affairs supervisor, has rightfully had his personal affect on this system. His previous endeavors embody spearheading California’s hashish social fairness regulation on behalf of Senator Steven Bradford.

“We wished to keep away from something paying homage to sharecropping with these candidates. We don’t wish to set them as much as flop in a number of months or perhaps a few years, and we don’t wish to personal their work,” says Johnson. “We join them with our community of traders to construct a sound basis for his or her companies and to assist them begin constructing generational wealth for their very own communities with no strings connected.”

Each week, candidates will take part in precious programs personalized to their explicit enterprise, together with programs on public and media relations, branding and advertising, pitching concepts, compliance and authorized, development and improvement, and fairness and fundraising.

Whether or not candidates have their very own flower model, supply service, or cultivation facility – the Momentum accelerator was constructed to assist distinctive companies flourish and discover their footing in an business that usually lacks transparency and long-term success.


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Equally as vital because the training is a $50,000 enterprise grant for every applicant. Half the cash is given at first of this system, and half is offered on the finish. Nevertheless it solely comes after the candidates have delivered a enterprise pitch in entrance of individuals that might change their lives without end. No sweat.

How one can apply for the Momentum enterprise accelerator

Aspiring candidates have till 11:59pm PST on December 15, 2020 to submit their utility for Momentum 2021. The advisory committee is trying to find companies or people who’ve already secured a hashish license or can show that they’ve utilized of their state.

Applicant eligibility can be primarily based on companies which might be past the idea stage. The grant is for overlaying the prices of enterprise, however, if you happen to apply, your corporation ought to already be up and working.

CBD companies should supply their hemp from an entity that belongs to the Federal Hemp Pilot Program, and ancillary companies should have a neighborhood enterprise license the place they function.  

Eaze plans to host everything of the 2021 program on-line for candidates’ security.

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Janessa Bailey

Janessa was born and raised within the Midwest, and serves as Leafly’s present tradition editor. She has a background in content material, activism, and African-American Research.

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